the twelve question
Flat marks fade slowly and unevenly. Here's what to actually look for — and when.
Week 0
Baseline
Take your first photo before you apply anything. Same window, same time of day, no makeup. Write down every product you're currently using — this is the only honest thing to compare against later.
Weeks 1–4
Consistency, not results
Judge how it wears, not what it does. Does it settle under sunscreen? Any irritation? Nothing conclusive happens to a flat mark in four weeks, and we're not going to pretend otherwise.
Weeks 8–12
Compare and decide
Put week 12 next to week 0 — never next to yesterday. Look at one thing: how much the mark still stands out against the skin beside it. Contrast closing? Keep going. Nothing moving? That's what the guarantee is for.
Results vary between people and between marks. Newer marks generally behave differently from older ones. Daily sunscreen is part of the routine, not a footnote.
What's actually in it
The headline actives, what each is understood to do — and what we're not claiming.
1. Arbutin 7%
A long-standing, non-exfoliating tone-care ingredient discussed in research around the tyrosinase pathway — one of the routes involved in how skin produces pigment.
What we don't claim: that it erases, blocks or permanently prevents pigment. Evidence varies by form and by study.
2. Tranexamic Acid 4%
Despite the name, this is not an exfoliating acid — not an AHA, not a BHA. It doesn't slough, peel or resurface. It's studied in relation to plasmin- and inflammation-linked pigmentation signalling, typically in the 2–5% range over 8–12 week windows.
What we don't claim: that those studies were run on this cream. They weren't.
3. Niacinamide (Vitamin B3)
A familiar multi-benefit ingredient included as a supporting active in the base — not a second headline story we're going to build on.
4. Glutathione
A supporting antioxidant ingredient in the formula. Included for completeness rather than as a claim — we're not attaching an outcome to it.
5. Glycerin
A humectant that helps the cream feel comfortable and layer without dragging, so the routine is something you'll actually keep up for twelve weeks.
Full ingredient list published in the formula section below. [VERIFY: confirm every ingredient shown here against the manufacturer's official full INCI before publishing.]
FAQs
I've tried everything. Why would this be different?
Honestly — it might not be. What's different is narrower: this targets flat post-acne marks specifically rather than "brightness" generally, it's one cream step instead of a stack, and we've published the formula, origin and a realistic timeline so you can judge it instead of hoping. If that's not enough of a difference for you, that's a reasonable call.
How long until I see something?
Evaluate over 8–12 weeks of consistent daily use with sunscreen. Anyone promising 2–4 weeks on flat post-acne marks is selling you a timeline, not a result.
I have sensitive skin — and 7% sounds strong.
A percentage on its own doesn't tell you about tolerability — the formula, the vehicle and your skin decide that. We can't promise sensitive-skin suitability, because we don't have a sensitive-use study on this cream and we're not going to claim one. Read the full ingredient list, patch test for three days, start every second night, and stop if it irritates you.
Is tranexamic acid an exfoliating acid?
No. It's not an AHA or BHA. It doesn't exfoliate, peel or resurface — the "acid" in the name is chemistry, not action.
Can I use it with retinol or vitamin C?
Generally people layer tone-care creams with both, but conservatively: introduce one change at a time, alternate nights if you're new to retinoids, and simplify immediately if you get stinging or flaking. If you're on prescription treatment, ask your prescriber.
